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Case Study Manufacturing Export Business

Maflex d.o.o. Bijeljina From a local workshop to buyers on four continents

A manufacturer of flexible metal hoses from Bijeljina with a product worth exporting - and no digital storefront to show it. We built the website that became their strongest sales tool: today their products ship to buyers across Europe, Asia, Africa and South America.

Visit the live site: maflexdoo.com
Client
Maflex d.o.o.
Location
Bijeljina, BiH
Scope
Website, 4 Languages, SEO
Reach
4 continents
The Story

Good Product, Invisible Business

Maflex website homepage

Maflex had what most businesses only claim to have: a product good enough to compete outside the country - flexible metal hoses used across nearly every branch of industry. What they did not have was a way for a buyer in another market to find them, see the product properly, and send an inquiry with confidence.

This was never a one-off job. From day one we worked side by side with the company director, in constant small improvements - year after year - toward one shared goal: breaking into every international market this product belongs in.

The task was clear: build a presence that makes a company from Bijeljina look exactly like what it is - a serious manufacturer worth doing business with, in any language, from any time zone.

The Work

What We Built

01

A website built to sell, not just exist

Product-first structure: clear categories, quality photography layout, technical details where buyers expect them, and an inquiry flow that takes under a minute. Every page answers the one question a foreign buyer has - can these people deliver?

02

Four languages, four visual identities

English, Serbian, German and Russian - and each language carries its own color theme (blue, green, red, orange), so every market gets a version that feels built for it. Fast loading from anywhere, because a buyer on another continent will not wait for a slow page.

03

SEO that targets purchase intent

Technical SEO groundwork plus content aimed at what buyers actually search for. The goal was never traffic for its own sake - it was inquiries from companies with a budget and a need.

04

Hosting and email done right

Stable hosting on our infrastructure, SSL, daily backups and a professional email setup with SPF, DKIM and DMARC - so an offer sent to a new buyer lands in the inbox, not in spam.

Four Markets

One Site, Four Markets

The site speaks four languages, and each one carries its own color identity - a buyer instantly knows which market version they are on, and every version feels made for them, not translated as an afterthought.

Maflex website in English - blue theme Blue theme
English
International buyers
Maflex website in Serbian - green theme Green theme
Srpski
Domestic market
Maflex website in German - red theme Red theme
Deutsch
DACH region
Maflex website in Russian - orange theme Orange theme
Русский
Eastern markets
Growth

Traffic Growth Since 2017

This did not happen overnight. Together with the company director we kept improving the site year after year, chasing one shared goal: breaking into every international market the product deserves.

Yearly website visits
Source: Google Analytics · maflexdoo.com
16x
growth 2017 → 2025
10k 20k 30k 2017: 1,900 visits 2017 2018: 3,400 visits 2019: 5,800 visits 2019 2020: 7,200 visits 2021: 10,500 visits 2021 2022: 14,800 visits 2023: 19,600 visits 2023 2024: 26,400 visits 2025: 31,200 visits 2025 1.9k 31.2k
Yearly website visits, maflexdoo.com
YearVisits
20171,900
20183,400
20195,800
20207,200
202110,500
202214,800
202319,600
202426,400
202531,200
Worldwide

Where They Ship Today

A company from Bijeljina, shipping to buyers on four continents - from Europe to South America. That is what a working website does for a good product.

Europe
Shipping
Asia
Shipping
Africa
Shipping
South America
Shipping
North America
Not yet
Australia
Not yet
12+
Export markets
countries with active buyers
4
Continents served
Europe, Asia, Africa, S. America
16x
Traffic growth
yearly visits, 2017 → 2025
Maflex product catalog page - flexible metal hoses

Product catalog with full technical details per hose type

Maflex product pages in Russian - orange market theme

Each market reads the catalog in its own language

Have a product the world
should know about?

If your product is good enough to export, your website should be good enough to sell it. Tell us what you make - we will build the rest.

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Whether you need infrastructure that never goes down, software that converts visitors into customers, or a team that genuinely cares about your success - you've found the right partner. The only question left is: when do we start?

We respond to project inquiries in under 4 hours - not 4 business days. Because your momentum shouldn't wait for ours.
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